When building websites for clients, we always encourage customers to get an email list going on the site. Sometimes there are looks of incredulity, because who doesn't already get way too much email? Can't someone just come to the site and get what they need? Doesn't email from businesses get viewed as spam? All valid points, but there is a number of compelling reasons to include an email marketing campaign in your company's budget.
- Yes, everyone gets too much email. But an email list from your website is entirely from people who want to hear from you. Why wouldn't you want to send them information about what you do?
- Email is better these days. How? The most effective emails look like your website - with rich graphics and images. This reinforces your brand and enhances response rate
- Email is cheap! The cost of setting up an email campaign is very low, so unlike print or mail, your response rates need not be as high.
- Regular communication to your customers keeps your company in the front of awareness 5. Email is fast! Have a message that needs to get out on time? Sending bulk mail is always a crap shoot - maybe it will get there in time, maybe not. Email is there in seconds! Perfect timing, everytime!
If you want to add email marketing to your company's arsenal, contact us. We can work out a strategy for the entire process, from setting up email collection on your website, to creating email templates, and getting them into your client's inbox without getting tagged as spam. You'll be glad you did!
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